Kaizo wins pitch for Del Monte job

Del Monte is to use Kaizo to reinvigorate its brand in the face of increasing demand for healthy food and drink.

The global tinned and fresh-fruit firm has handed the agency a six-figure UK consumer brief.

Executive chairman Rosemary Brook confirmed the appointment, but said it was ‘early days’ in the campaign planning process.

Kaizo pitched against other shortlisted agencies back in March (PRWeek, 27 January). Account director Rachel Taylor will head the account, reporting to Del Monte head of marketing David Wilkinson.

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