Saab brand loses comms chief Axon to Goodwood

The UK head of comms for Swedish car brand Saab is leaving to join Goodwood – home to the Festival of Speed. Gary Axon joined this Thursday (1 June) as head of motorsport press and PR after leaving Saab, now owned by US car maker General Motors (GM). He replaces Rob Widdows, who is setting up Goodwood TV.

Goodwood: home of the Festival of Speed
Goodwood: home of the Festival of Speed
Axon has just over a month to find his feet in the role before Goodwood’s Festival of Speed showpiece on 7-9 July.
This year’s event will have a theme of ‘Racing for Glory – a Century of Grands Prix’. Cars will honour the various milestones set this year: 100 years since the first Grand Prix and the first Targa Florio road race, and 40 years since the first TransAm and CanAm series.

Axon’s departure coincides with a reshuffle in GM’s Luton-based Vauxhall, Saab and Chevrolet teams. Chevrolet PR manager Dennis Chick will now take charge of all three brands, with Vauxhall PR manager Andrew Cullis returning to GM’s marketing department.

Chick reports to Vauxhall communications director Collette Dunkley.

The Goodwood estate is owned by Lord March, the son of the Duke of Richmond, Lennox and Gordon. The estate includes the Glorious Goodwood horseracing festival.

In February, Lord March unveiled the £7m Golf at Goodwood course, whose lack of dress code and demand-based pricing caused a stir in the putting world.

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