K&R to represent Sigma in Europe

Canadian broadband technology firm Sigma Systems has hired Kinross & Render for European PR support.

Sigma supplies what is known as ‘back-end converged technology’ that enables broadband suppliers to run services without technical hiccups.

The firm has briefed K&R to act as a European ‘hub’ agency to target technology and business media on the Continent via agency partners in its ECCO International Public Relations Group.

Sigma president Tim Spencer said 2006 was shaping up to be a ‘massive year’ for the company, and it was keen to communicate its work on VoIP, fixed-mobile convergence, broadband IP services and digital video.

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