Ash, which will ‘promote the interests of all HSD’s member businesses’, won a two-stage pitch against undisclosed agencies to secure the business.
The agency’s first task is to build interest in and awareness around issues to be debated at the Building Better Business in Healthcare conference. The event is to be held at the Royal Society of Medicine in London on 31 October.
The agency’s work on the account is being led by director Carys Thomas Ampofo, who reports direct to London-based HSD chief executive Tam McDonald.
HSD was founded in 2001 to ‘provide the platform for independent healthcare practitioners to respond more profitably to the various business challenges of practising medicine and dentistry’.
Member clinicians and their business partners get support on purchasing and IT issues, practice management training and regulatory assistance. HSD also convenes networking events for its members.
McDonald said: ‘For too long, clinicians working in the independent healthcare sector have adopted the
taxi-driver business model, treating only as many patients as they were able to get through the door at a fixed price.’
‘HSD is working with practitioners who recognise the value that good business management brings to both patient
outcomes and profitability,’ he added.