Tech agency trio back 'sleepout'

Three technology PR agencies are running the campaign for Byte Night – the annual ‘sleepout’ that sees company bosses sleep in the open for charity.

Banner Corporation, Kaizo and Lewis PR are providing around £150,000 worth of pro bono marcoms support to help promote the event.

It takes place on 22 September in Victoria Tower Gardens, London.

The agencies’ brief focuses on the recruitment of participants, as well as promoting Byte Night as a
networking event for technology bosses.

Run by a board representing senior executives from IT firms such as H-P, Intel and Adobe, Byte Night aims to raise £300,000 – of which £60,000 will come from corporate sponsorship – for children’s charity NCH’s youth homelessness work.

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