They were set up to reward best practice in implementing the LGA’s reputation project, launched last year to improve the image of local government (PRWeek, 9 July 2005).
LG Communications chair Jayne Surman said entries showed a clear division between comms teams that helped deliver their council’s corporate objectives, and those that ‘simply produced useful comms activities’.
Wycombe Council won the gold award in the District Reputation category – for the authority that best implemented the recommended actions in the reputation project.
Westminster won gold for Council Brand, and was praised for linking brand consistently to services.
‘This category contained good examples of authorities seeking to create a coherent council identity, but most entrants need to improve in this area,’ said Surman. The gold award for Internal Comms went to Solihull District Council.
Surman added that there was a divide between authorities that involved staff, and those that simply broadcast corporate messages internally to employees.
The Council Publication category offered patchy design quality, and names of some titles were criticised as ‘unoriginal’. The gold award went to Hillingdon Council.
Coventry Council clinched the top award for Media Relations, while ‘the best A-Z guide’ for services was that of Kirklees Council.
‘The best submissions showed comms adding value by retaining staff, promotion in target media and projecting the authority’s brand,’ Surman said.
The awards were presented in Manchester.