Wildwood director is a pop underdog

When Jeff Hayward, director at West Sussex agency Wildwood PR, penned a football song, did he opt to lord the achievements of Chelsea? Did he salute the talents of El Becko?

'Certainly not. I support a lower-league football club that can fairly be described as perennial underachievers,' Hayward tells us.

But his song, Mid-Table, has been picked up by BBC DJs and is spinning across the airwaves. Some (including Hayward) are even touting it as a dark horse in the bid to be this year's World Cup number one.

Hayward isn't expecting superstardom yet, though: 'We don't have the looks of a manufactured boy band.'

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