Charities of all sizes can get free advice

I read with interest the feature on the difficulties faced by smaller charities in accessing donations and getting their messages across ('The giving business,' 12 May).

The Media Trust was set up to help address this challenge. Charities of any size can access pro bono advice and expertise from some of the biggest PR agencies through the Media Trust's matching service.

Advice and hands-on assistance with PR, sponsorship, websites, and all aspects of marketing are available from more than 2,000 advisers, including employees of our corporate members, such as WPP and Weber Shandwick.

The matching service has helped more than 1,000 charities (both big and small) over the past four years.

Helen Beckett, media matching manager, The Media Trust.

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