this week in a bid to stem falling reader numbers.
CONSUMER Music industry bodies have enlisted Jackie Cooper PR to promote My Music, a week of nationwide events designed to encourage teenagers to appreciate and take up music. The joint initiative between the BPI and the British Association of Record Dealers (Bard)will run from 16 to 20 October. Bard this month hired Edelman for PR and public affairs (PRWeek, 12 May).
CONSUMER Surf label Headworx has appointed sports specialist Pitch PR to promote an ‘England-inspired’ range of clothing to tap into the ‘patriotic frenzy’ surrounding this summer’s Football World Cup.
b2b Long Life Solutions, an eco-friendly packaging company, has enlisted Edinburgh-based agency Tartan Silk to boost awareness among goods suppliers. Its products aim to reduce wastage of fresh produce – flowers can be transported by boat, potentially saving around 300 cargo flights a year.
CONSUMER 49’s Ltd,a company that operates fixed-odds gambling machines, has hired The PRactice to boost its profile in the gaming sector after a competitive pitch. The agency’s brief is to encourage 9,000 licensed betting offices in the UK and Ireland to maximise regional coverage of local winners.