Hotels marketer in Rooster MD job

Travel and tech specialist agency Rooster has appointed Thistle Hotels’ former sales and marketing chief as its own managing director.

Richard Adler, who joined last week, takes over the role from founder Henry Hemming, who becomes CEO. Adler said his aim was to take the 15-strong firm into new markets within the travel and tech sectors.

Prior to Thistle, he spent five years in sales and marketing for Hilton. ‘This is a deliberate move, as I wanted to maintain a client-facing role,’ said Adler.

Hemming said the hire had been triggered by the agency’s growth. Just last week it bagged accounts with the Bermuda Tourist Board (PRWeek, 19 May) and Costa Cruises (PRWeek, 5 May).

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