Scouts plan hunt for UK volunteers

The UK Scout Association wants a PR agency to help counter a shortage of adult volunteers.

The body says a shortfall in volunteers means 30,000 young people are prevented from joining local groups.

Rather than suggesting that volunteers should join the Scouts because it is a worthy cause, the emphasis will be on the personal gains – fun, excitement and ‘a boost for the CV’ – of becoming a leader.

Its campaign will hinge on next year’s centenary celebrations, including the World Scout Jamboree – held in Essex in July 2007 – and a team of scouts scaling Mount Everest.

Head of PR Simon Carter said: ‘Next year throughout the UK hundreds of thousands of scouts will take part in a range of adventurous experiences. We need to make sure scouting makes use of this opportunity to raise our profile and attract new adult members.’

The contract is expected to last for two years, and will target national and, in particular, regional press. A tender document is expected at the end of this month.

There are 500,000 scouts in the UK, around 12 per cent of whom are girls.

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