Sailor Caffari bids to maintain profile

The first woman to sail around the world non-stop against prevailing winds and currents has taken on start-up shop Mischief for personal PR.

The agency, run by ex-Shine Communications director Mitchell Kaye, will bid to maintain Dee Caffari’s profile as she launches motivational classes.

The ex-teacher entered the record books last Thursday after six months at sea. She aims to use her experience to coach high-performers in the business world. Mischief’s campaign will target HR officers and decision-makers.

Karen Earl Sponsorship has been handling Caffari’s relationship with her sponsor,  Aviva.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in