Sailor Caffari bids to maintain profile

The first woman to sail around the world non-stop against prevailing winds and currents has taken on start-up shop Mischief for personal PR.

The agency, run by ex-Shine Communications director Mitchell Kaye, will bid to maintain Dee Caffari’s profile as she launches motivational classes.

The ex-teacher entered the record books last Thursday after six months at sea. She aims to use her experience to coach high-performers in the business world. Mischief’s campaign will target HR officers and decision-makers.

Karen Earl Sponsorship has been handling Caffari’s relationship with her sponsor,  Aviva.

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