'Green insurance' firm appoints WS

Climatesure – which bills itself as ‘Britain’s first green insurance company’ – has brought in PR agency backing for its launch, eschewing advertising to get its message across.

Weber Shandwick won the brief for the company, which calculates the level of carbon emissions its travel and motor-insurance customers produce. It then offsets this by funding carbon-reducing schemes.

Climatesure is a project between Oxford-based carbon-reduction firm Climate Care and Healix Insurance Services. It also expects to offer home insurance in the near future.

WS won the account through connections with Climate Care founder Mike Mason, who is credited with coining the phrase ‘carbon offsetting’.

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