Woolrich brings in FWPR for launch

US clothing brand Woolrich, set for a UK launch later this year, has retained FWPR to promote the brand as a timeless and stylish addition to men and women’s wardrobes.

Woolrich’s Autumn/Winter 2006 collection will be stocked in high-end retailers such as Harrods.

FWPR will unveil media campaigns to target a 30-plus audience. The appointment follows a pitch, held by Woolrich’s distributor in Europe – Italian firm WP Lavori in Corso (PRWeek, 31 March).

FWPR is a sister company to marcoms agency Freewheelin’ Media.

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