F-H to clinch BlackBerry lobbying contract in UK

Research In Motion, maker of the iconic BlackBerry email device, is poised to appoint Fleishman-Hillard to its first UK PA account.

Blackberry: maker is eyeing UK growth
Blackberry: maker is eyeing UK growth
The move comes on the back of RIM’s settlement  in March of a long-running US legal dispute with patent-holding company NTP. The latter claimed RIM had stolen its technology in developing the BlackBerry.

The case threatened to shut down the BlackBerry service to 3.4 million customers in the US. RIM is anxious to ensure it averts any regulatory hurdles that might hamper its plans for growth in the UK. The UK is the company’s biggest market in Europe, attributed to the fact that the country is said to have a ‘long-hours culture’ compared with its Continental neighbours.

In contrast to advocates of the BlackBerry, sceptics criticise its ‘detrimental impact’ on family life.

The BlackBerry is facing increasing competition in the mobile email arena from firms such as Nokia, Palm and Microsoft.

F-H is understood to have triumphed in a competitive pitch against three agencies to secure a contract with fees of around £150,000.

RIM senior PR manager Meigan Terry said the appointment was still being finalised, while F-H declined to comment.
RIM’s enlistment of external public affairs support comes as the company also hunts a director of government relations, EMEA.

It took out an advertisement in last week’s edition of The Economist, in which it stated it was seeking someone to ‘maintain an active watch on key government bodies throughout the EMEA region’.

Based in Slough, the job also requires ‘working closely [in the UK] with non-government stakeholders, such as industry colleagues and interest groups’.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in