Red Lorry secures Tracker GPS work

Finnish GPS mobile software developer Tracker is using Red Lorry Yellow Lorry to handle its UK launch this month. The agency will be providing strategic advice, while media relations is to focus on differentiating the Tracker MyWay brand from other sat-nav products.

This software fits on a card into mobile phones, in effect making the handset into a tracking, as well as a sat-nav, device. It will be presented to consumers as a way of tracking your mobile and to businesses as a means of keeping tabs on employees, perhaps when they are on the road.

RLYL account manager Maria Ogunlaja said the technology could even be used to track vulnerable
family members, such as
children or old people.

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