Chameleon’s campaign is set to focus on media relations and analyst relations, targeting large, medium-size and small companies that might want remote access.
Europe-wide publications such as Business Week and the Wall Street Journal Europe will be obvious ports of call for the agency.
Chameleon’s managing director, Helen Holland, said the basic software infrastructure product did not need tailoring to suit different sizes of company.
Chameleon account director Jane Harris will report to Paul Dobson, EMEA PR manager at Citrix, on the business.
Citrix turned over £482m last year and has 22 international offices. As PRWeek went to press, it was still
being decided on which European countries the campaign would concentrate.
The campaign will emphasise that on-demand remote access gives workers a virtual desktop wherever they are. It will stress the products’ security and how they allow continuity of business.
Dobson said Chameleon’s pan-European experience with tech clients such as FileNet, Mercury, Actify and Network General tipped the balance at the pitch in its favour.
According to Citrix, founded in 1989, more than 180,000 organisations, including all Fortune 100 companies and 98 per cent of the Fortune Global 500, use the Citrix Access Platform.