2 minutes with: Jackie Hatton, editor, Woman

What has changed since you became editor of Woman?

The magazine has been given a complete overhaul. There are 16 extra pages, more celebrity interviews, real-life stories and a greater emphasis on up-to-the-minute health news and what we call Body Confident Fashion, which celebrates real women’s bodies.

It is more colourful, vibrant and easy to navigate than ever, too. Our aim is to make Woman the must-have weekly treat for 30-something women.

Define your readers
Our average reader is young at heart, anything from mid-twenties to early forties, and very much the pivotal member of her family, with many talents that help her run her home-life with incredible efficiency. What we perhaps haven’t recognised in the past are her outside interests. The Woman reader has an independent social life and makes time for her interests and leisure pursuits. 

How can PROs help?
Contributions are welcome across the whole spectrum of the magazine, including health – overseen by our two assistant editors, Kate Corr and Julia Shaw, the new Test for the Best consumer section and Hot List shopping pages. Woman’s practicals editor, Jo Moody, would welcome information about new products. Reader makeovers and Body Confident Fashion are high on our list of priorities, too. All emails are name_lastname@ipcmedia.com

When should PROs get in touch?
The practical, less news-reactive pages of the magazine can be worked on up to four weeks in advance, but for the topical, celebrity and real-life content, material can be included up to a week before publication. Generally speaking, Wednesdays and Thursdays are slightly less hectic, although with 16 extra pages it’s always busy. Concise emails are usually the best form of approach, with visual material attached when possible.

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