Ruder Finn in UK health revamp

Global agency Ruder Finn has promoted Penny Whitecross to head of healthcare for its London office.

Previously client services director, she takes over from Pat Pearson, who is to focus on ‘emerging technologies and new media across Europe’. His new job title is yet to be confirmed.

Whitecross, who joined Ruder in 1999, heads a 30-strong team and reports to London MD John Preston. Clients include Novartis, Pfizer, Abbott, Ferring, Lundbeck, Shire HGT and devices manufacturer Becton Dickinson.
Pearson will work with European head of healthcare PA Ken Rabin, and US-based new-media and emerging technologies arm, run by Scott Schneider.

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