London firemen in reshuffle

The London Fire and Rescue Service has promoted senior comms officer Glen Sebright to a new head of media and internal comms role.

Sebright: on an internal comms drive
Sebright: on an internal comms drive
Overseeing a team of 12, Sebright effectively takes over from Theresa Hart, who has moved from head of news to PA manager.

Reporting to head of comms James Flynn, Sebright said he planned to improve the internal comms function at the service. He pointed to the introduction of a ‘cascade briefing system’, a revamp of the internal newsletter, and improved online comms.

Sebright said he wanted to ‘get staff on board’ via internal comms. He added: ‘The modernisation of the fire service is ongoing and there is still work to do in terms of taking on a more preventative campaigning role and promoting that role to employees.’

Sebright’s team gives PROs individual responsibility for specific portfolios, including community fire safety; equality and recruitment; emergency planning; youth engagement; and fire legislation.

Flynn joined the service as an interim head of comms in 2004, when he doubled the comms team’s size and added a two-strong PA arm.

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