Areva hires Precept for T&D PR

Areva T&D, a provider of products and services to the electricity transmission and distribution industry, has appointed Percept Profile to handle its PR in India.

Percept's brief includes all communications, media relations and monitoring and marcoms activities.

It is the first time Areva T&D has appointed an external agency, according to Percept CEO Rahat Beri.  The appointment was made following the takeover of Alstom by Areva.  Percept will focus on image building and reputation management post-takeover.

Percept Profile pitched along with its group advertising agency Percept H for an integrated marketing solution for the account.

The account will be headed by Vidya Vijayragvan in Chennai, with support from other branches in Mumbai, Delhi, Bangalore, Kolkata and Hyderabad.  The agency reports to Jayaraman Balaji, manager of marketing communications and Vaidyanathan, communications manager in Chennai.

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