Hit or Miss... Brazen gives Stilton a whiff of coverage

Manchester agency Brazen caused a positive stink with the launch of pungent Eau de Stilton on behalf of the Stilton Cheesemakers' Association. A mailout of samples ensured the fragrance was wafted under the noses of hacks, who were given an extra news hook when Brazen wrote to Cat Deeley's agent to ask if she would front the scent - a request as yet unanswered. The 'eminently wearable' novelty scent certainly bagged coverage ('Stilton creates a new stink' - Daily Mirror).

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