Letter - Creativity will get the small charities heard

Larger charities might hog the limelight and public cash ('The giving business,' 12 May), but the real problem for their smaller rivals is the widespread use of tired formulas that put most of us off giving.

Hiring students to hassle passers-by won't endear the public to a cause or get prestige brands to hook up with charities.

Don't assume that small charities can't punch above their weight. They just need better ideas.

Gerry Hopkinson, co-founder, Unity.

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