Old hands will always call to make sure they've got the story right.
Not so their younger colleagues. It's not necessarily their fault when under pressure to deliver, but it means PROs waste time getting inaccuracies corrected.
Good professional journalists and PROs are worth their weight in gold to each other.
Instead of Hilton bemoaning the fact that PROs aren't attending 'Meet the Press' sessions, he needs to ask why. Perhaps it is a reaction to journalists only wanting us to understand what they need, rather than seeing this as a two-way relationship?
Jacqui Low, MD, Indigo.