College Hill signs up Nichols as CEO

College Hill Associates has enticed former Incepta CEO Richard Nichols to spearhead its expansion into crisis management and PA, and to oversee the opening of a New York office.

He joins the financial comms agency as chief executive. ‘I took Citigate to New York. That has to be a target for any expanding City agency,’ said Nichols.

College Hill presently employs around 100 staff and pulls in 20 per cent of its business from abroad, with fee income of £9.3m.

‘We’re looking to grow at the core,’ said Alex Sandberg, who remains the firm’s executive chairman. ‘But if an environmental, international crisis management or PA consultancy looks a good fit then we will look at expanding in those areas.’

College Hill also wants to grow its London-based design and branding arm. ‘As the City’s largest genuinely independent agency it’s an attractive platform on which to build,’ said Nichols, who received offers from others interested in retaining his services.

Nichols and Sandberg finalised working arrangements this week. Nichols stepped down from Incepta last December following the acquisition by Huntsworth.

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