The mobile operator is merging its group, brand and UK PR functions under the stewardship of head of group media relations Bobby Leach. He will command a team of 20, reporting to group director of corporate affairs Simon Lewis.
In addition, Vodafone is reducing its UK-based, 75-strong comms team by ‘around ten’, with Lewis confirming: ‘Corporate affairs and internal comms departments will downsize.’
The new comms structure ushers in four groups under Leach. Ayleen Thompson heads the consumer, enterprise and brand PR team. Deputy head of media relations Ben Padovan leads corporate and financial PR.
Libby Pritchard becomes senior media relations manager for the UK. Mark Street, recently hired from Lewis PR, becomes senior media relations manager for technology.
‘I want to create a seamless service between the functions,’ said Lewis. ‘It was logical for Bobby to head the practice. It’s basically an expansion of his current role.’
Head of UK corporate comms Anna Cloke takes on a ‘head of integration’ role.
Vodafone said it has no plans to review its existing roster of agencies.
In an unrelated move, Vodafone group head of internal comms Darren Briggs has left to become a partner at comms consultancy The Company Agency, where Vodafone is a client.