‘Doctors have a crucial voice in NHS reform. [The choice agenda means that] patients are challenging doctors more, so it is important that doctors have a say in the way the reforms are carried out,’ she said.
The RCP has been especially vocal about policies on euthanasia – it is against the Assisted Dying Bill – and
Hollings replaces Simon Denesi, who left to become chief executive of the Association of Medical Research Charities in February. She will report to RCP chief executive Martin Else and manage a team of 20.
‘My priority is to position the college as an independent, open organisation that acts as a robust voice for doctors, lobbies for improvement and actively encourages debate,’ she added.
Dr Ian Gilmore will be sworn in as the new president of the college in July on a four-year term.
Hollings joined public sector specialist DTW in November 2004 with a remit to build its presence in London and the Home Counties (PRWeek 12 November 2004). Her clients have included London Remade and Bedfordshire County Council. Hollings has also acted as interim head of comms research at the Department of Health since November.
Her departure heralds the closure of DTW’s London office, with existing clients now handled from the agency’s Canterbury base.
Before DTW, Hollings was comms chief at Haringey Council where she managed media interest in the death
of eight-year-old Victoria Climbié, in which care workers were accused of inaction.
DTW founding partner Robin Treacher said Hollings may not be replaced.