Storm joins RHM consumer roster

RHM Culinary Brands is to use Storm Communications for consumer and trade comms across brands including Sharwood’s.

The account is a major win for the agency, which replaces Revolver Communications on RHM’s two-strong consumer roster. It won the work after a competitive pitch (PRWeek, 24 March).

Brand manager Vicky Williams said the review had been sparked by a desire to ‘refocus on food credibility’.
She added: ‘Over the past two years we have concentrated on events and brand experiences, but are now looking to promote the diversity of our range.’

Storm’s first task is to work on Sharwood’s, with a new range of premium sauces to be unveiled in July. 

Borkowski handles RHM brands including Hovis and Bisto.

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