Garnering more, but less positive, coverage was Vodafone’s Arun Sarin, courtesy of a boardroom spat that saw his predecessor, Sir Christopher Gent, resign.
Sarin was not helped by ISP Verizon’s negative reaction to Vodafone’s proposed sale of its stake in joint venture Verizon Wireless.
Sixty-three per cent of Sarin’s coverage was negative. However, the worst performer so far this year is Gerry Murphy of B&Q-owner Kingfisher. The firm faced flak for its bonus scheme for directors after a poor financial year. Just 16 per cent of stories featuring Murphy were positive.
This CEO Watch covers the first four months of 2006.
CEO Watch measures coverage of FTSE 100 CEOs in 14 magazines and newspapers. It will appear monthly. The data will determine the PRCA/Romeike Business Communicator of the Year, awarded in November.