CEO Watch: M&S's Rose has best CEO reputation in UK media

Marks & Spencer’s Stuart Rose heads PRWeek’s inaugural CEO Watch, having received more positive coverage than any other FTSE 100 chief executive this year.

With shares in M&S rising almost 90 per cent in the past year, Rose has had much to crow about. Announcing the firm’s forecast-busting Q4 sales figures last month, Rose propelled himself to the top of the chart (see box).

Garnering more, but less positive, coverage was Vodafone’s Arun Sarin, courtesy of a boardroom spat that saw his predecessor, Sir Christopher Gent, resign.

Sarin was not helped by ISP Verizon’s negative reaction to Vodafone’s proposed sale of its stake in joint venture Verizon Wireless.

Sixty-three per cent of Sarin’s coverage was negative. However, the worst performer so far this year is Gerry Murphy of B&Q-owner Kingfisher. The firm faced flak for its bonus scheme for directors after a poor financial year. Just 16 per cent of stories featuring Murphy were positive.

This CEO Watch covers the first four months of 2006.

The methodology
CEO Watch measures coverage of FTSE 100 CEOs in 14 magazines and newspapers. It will appear monthly. The data will determine the PRCA/Romeike Business Communicator of the Year, awarded in November.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in