also promote its services to local authorities, the police, community groups and other public sector bodies.
The move follows the Government’s unveiling of its safer communities agenda, outlining greater private-
sector involvement in crime reduction. ‘We reviewed the head of comms post, which now reflects how the organisation is taking on commercial considerations,’ said CEO Roger Howard, to whom the recruit will report.
The postholder, leading a team of six, will effectively replace Paula Wallington, who left last October to an unknown destination.
‘Through offering crime-prevention consultancy and community projects, we can help to keep people, especially youngsters, out of prison,’ added Howard. The agency currently receives around 98 per cent of its funding from the public purse, five per cent of which comes directly from the Home Office.
According to Howard, it is not yet known by exactly how much this contribution from the Government will be reduced. Crime Concern’s commercial sponsors include Norwich Union and the Co-operative Group.
Crime Concern does not retain a PR agency.