VoIP provider set for athletics drive

Internet telephony firm Vonage UK is to use sports consultancy Fast Track to promote its sponsorship of UK Athletics.

A campaign will see five elite athletes known as Team Vonage – identities as yet undisclosed – equipped with Vonage phones to communicate with coaches, friends and family while attending sports events.

Fast Track, which has worked on UK Athletics’ major televised meetings for seven years, is working with Inferno Communications, Vonage’s consumer and tech PR adviser since last year (PRWeek, 3 Nov 2005).

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