Cameron Wells on software account

Software developer Polaris has made Cameron Wells its first UK agency after a two-way pitch.

The Manchester B2B marcoms specialist is to handle trade and technical media relations for Polaris’s e-commerce portal, imarket.

Targeted at the insurance industry, imarket allows brokers to trade online with commercial insurance firms and underwriters. Although not for consumers, it works in a similar way to price-comparison websites.

Agency co-founders Andrea Cameron and Debbie Wells lead the account.

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