Wag Ed picks up 'interactive whiteboard' account

Educational software and hardware vendor Promethean Technologies Group has handed tech agency Waggener Edstrom its global comms account.

The agency is briefed to raise awareness of the £79m-turnover company outside the US. It makes interactive whiteboards and the software that provides their content.

Promethean’s products are targeted at primary and secondary schools, and around 20,000 UK institutions currently use the technology.

Promethean group comms manager Donna Shaw described Wag Ed’s remit as ‘influencing the influencers’. Strategic comms around the development of ‘collaborative classroom systems’ also forms part of the brief.

Associate director Kirsty Leighton, head of Wag Ed’s UK technology practice, leads the account. The agency’s UK managing director, Paul Abrahams, told PRWeek: ‘A lot of this will be UK work because Britain is a world leader in terms of the adoption of technology. Content is the most important thing because it allows teachers to grab attention.’

Previous incumbent Portfolio Communications took part in a six-way pitch for the business. 

*  Separately at Waggener Edstrom, Katie Kemp, executive V-P of Asia-Pacific and head of marketing and business development, has resigned.

From next month her duties will be picked up by Worldwide EV-P Pam Edstrom (who will oversee Asia-Pacific); EV-P and chief innovation officer Marianne Allison (marketing); and president of accounting services Corey duBrowa (new business development).

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