Dragons' Den star in blind library bid

The National Library for the Blind (NLB) is aiming to generate publicity for its first ‘lunchtime event’ by using Dragons’ Den star Rachel Elnaugh as keynote speaker.

Aimed at businesswomen in the North-West, the gathering will raise funds for the NLB. Promotion is focusing on business pages of national press, backed up by consumer broadcast activity.

The charity is on the hunt for corporate sponsors, and will use the lunch to pave the way for partnerships.

The event, at Manchester restaurant Establishment on 21 June, will also include a champagne reception and
diamond auction.

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