NAS targets educators in child autism campaign

The National Autistic Society (NAS) is preparing its first campaign targeted at the education sector.

Details are being kept under wraps ahead of the campaign’s 23 May launch, but the charity said it was determined to raise awareness of the needs of autistic children among the public and decision makers. Head of PR and media Tracey Sands said media relations activity would target parliamentary, education and charity press, while consumers would be reached via national and regional newspapers.

‘People may have heard of autism, but we’re aiming to raise their understanding of how it affects children,’ said Sands.

Campaign manager Clare Corbett said NAS had carried out the largest autism and education survey ever conducted in the UK to provide ‘hard-hitting stats’ for a report that will be released on Monday.

‘Another aspect of the campaign is getting the public involved by encouraging them to nominate people or places that have demonstrated particularly good practice in the education of people with autism,’ she added.

NAS’s regional teams will oversee campaigns in Wales, Northern Ireland and Scotland later in the year.

Satellite education channel Teacher’s TV will next week dedicate a series of programmes to the issues surrounding autism.

NAS is the largest autism charity in the UK with more than 15,000 members.

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