What the papers say: Da Vinci Code film lights up Cannes

The Da Vinci Code scarcely required the additional promotion afforded by its premiere this week at the Cannes Film Festival.

The film was ‘already one of the most anticipated movies of the year’ (Sunday Mirror, 14 May). Indeed, the film undoubtedly gave a boost to the festival itself, which has attracted criticism for being ‘too French’ (The Scotsman, 12 May).

Website Monsters & Critics even said the film ‘brings snap, crackle and pop culture to Cannes’ (15 May).

Ironically, ‘Da Vinci Code fever’ (Reuters, 15 May) also spread its magic over some of its fiercest critics: head of the Opus Dei, Monsignor Echevarría, said Dan Brown’s portrayal of his fellowship as a murderous global conspiracy ‘had done it more good than harm’ in terms of global interest (The Guardian, 13 May).

Conversely, the religious controversy surrounding the film has been a major element in its ‘phenomenal’
success (The Herald, 15 May). ‘Uproar will boost film,’ confirmed bbc.co.uk.

Tom Hanks attempted to diffuse Christian concerns, asserting the firm – ‘loaded with hooey’ – was just a
‘damn good story’ (Evening Standard, 11 May).

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.
www.echoresearch.com www.newsnow.co.uk

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