Letter - No surprise that BAT's CSR fails to convince

In a masterpiece of understatement of which any PRO could be proud, British American Tobacco's Fran Morrison says its CSR 'will not convince everyone' (28 April).

That would be because BAT proudly trumpets its success in reaching a 15 per cent share of a global tobacco market that is responsible for five million deaths a year and rising.

Oh, and because it is no longer legal for BAT to advertise in the UK, or to target teenagers and the poor with single cigarettes, it still merrily does so in developing countries. The apparent fact that BAT can persuade some troglodyte in government that its 'governance procedures' should figure in a 'best-practice guide' shows why the concept of 'voluntary' CSR has such a dreadful reputation.

Ian Willmore, PA manager, Action on Smoking and Health.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in