The Ingrams last week called in PRhq publicist Kizzi Nkwocha, a former News of the World journalist, who said: 'The Ingrams don't have any choice – they are always in the media – and they are constantly branded as people with questionable morals. We want to encourage more positive coverage.'
Nkwocha, who also represents Chris Eubank, said that as Charles was an ex-army major, The Daily Telegraph and The Daily Mail would be key targets. He also revealed that Charles was considering putting himself forward for reality TV show I'm a Celebrity... 'We have the potential to go far beyond the Hamiltons,' Nkwocha said.
Charles was given an 18-month suspended sentence for using cough signals to win the Who Wants to Be A Millionaire? jackpot in 2001.
The couple have since been declared bankrupt.
Last week Charles was accused of assaulting a 13-year-old boy – a charge denied by Ingram – who had coughed in his face.
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