Examiners try to save reputation

School examiners are to get an image makeover to restore public confidence in the marking system in England, Wales and Northern Ireland as pupils begin to sit for this year’s GCSEs and A-levels.

Trade body the Institute of Educational Assessors was launched this week, following a number of high-profile blunders. Irregular marking, errors in exam papers and accusations that tests are becoming easier have led to the creation of the body, which will represent the 68,000 external A-level, GCSE and national test markers, lobbying on their behalf.

Born out of the Qualifications and Curriculum Authority (QCA), which regulates the testing boards, the IEA has hired brand communications consultancy The Team for its launch and to devise a brand identity.

'There have been a number of scandals about papers being lost over the past few years. Now the QCA wants the system to be seen as consistent and reliable,' said The Team partner Peter Mills.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in