Weber starts up rural affairs arm

Weber Shandwick has launched a food, farming and rural affairs division to capitalise on changes to the farming industry. These include the lifting of the beef ban and many farmers’ diversification into other businesses.

Clients include The Royal Agricultural Society of England, the Fantastic Foods Partnership – promoting regional beverages – and the Real Blackpudding Company. The division, which launched last month and houses existing clients, pulls in some £185,000 in fees and is run by a five-strong team in Manchester.

Gardening system The Grobox – billed as the answer to lazy gardeners' prayers – is its most recent win. In February, inventor Jayne Lawton won British Female Innovator of the Year 2006 for the product, which allows layers of seeds and bulbs to be planted together, by burying a box.

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