Freight company in road safety CSR

Wincanton, Europe’s largest freight firm, has launched a CSR initiative providing road-safety lessons in schools.

The Wincanton Big Truck Club is available in ten schools in Chippenham, Wiltshire, where it has been headquartered since 2005.
The scheme includes HGVs visiting the schools. Logistical and local press are being targeted by retained agency icas PR, with help from experiential agency TomTom nation.

Group marcoms director Charles Carr said that if successful, the programme will roll out to other Wincanton sites across the country.

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