F-H secures West End retailers job

New West End Company has hired Fleishman-Hillard to promote retailers on Oxford Street, Bond Street and Regent Street.

It was set up last year as Europe's largest business improvement district, with a remit to smarten up the area.

F-H will help tackle issues such as the West End's transport system, competition from home and abroad and the burden of business rates.

F-H corporate account director Stephen Day leads the brief. NWE head of comms James Tyrrell said that up to and during the 2012 Olympics, the West End would be 'an integral part of London's shop window to the world'.

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