Jura whisky brand brings in Camron

Whisky maker Whyte & Mackay has awarded Camron PR a brief for its Jura malt brand.

Aside from the product itself, the brief involves promoting the distillery building and the island of Jura in the Inner Hebrides.

The firm is building a luxury lodge on the 25-mile-long island, said Camron director Judith Fereday.

The agency will promote the lodge to consumers, distributors and press to create a luxury brand extension. It opens in September.

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