TV gardener bids for youth interest

TV gardener Chris Beardshaw is using Grayling to promote his endeavours at the forthcoming Chelsea Flower Show.

The agency will go on to launch an 'educational initiative' badged Growing For Life, which aims to promote horticulture to youngsters.

The Chris Beardshaw Wormcast Garden at the Chelsea event – which takes place between 23 and 27 May – is being sponsored by The Wormcast Company, a specialist worm farm.

The first Growing for Life initiative is the restoration of the garden at Boveridge House in Dorset. The Chelsea garden is a recreation of that at Boveridge.

Grayling's office in Bristol is handling the project account. Details on Growing for Life will, the agency said, will be revealed at Chelsea.

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