Amazon wins consumer brief for family mediation

Legal rights advice charity Advicenow has taken on an agency to help run a year-long awareness campaign.

Amazon PR has been briefed to promote understanding of family mediation to a consumer audience. It will focus on how it helps couples going through separation or divorce, said director Tony Josephs.

'The campaign will focus on media relations, targeting couples via print and broadcast media,' said Josephs.

A further phase will target support groups to make them more aware of the services provided by Advicenow, he added.

Its launch coincides with that of a 'family mediation helpline' for England and Wales on Thursday (11 May). The helpline, which is funded and run by the Department for Constitutional Affairs, was officially launched by Harriet Harman QC, ex-minister of state and former solicitor-general.

It will be staffed by operators trained to give troubled couples general advice on their rights and, if necessary, put them in touch with a local mediator.

Advicenow has written a guide to family mediation for the launch of the helpline. It is available from its website, advicenow.org.uk.

The charity operates as an independent, not-for-profit website providing up-to-date information on rights and legal issues.

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