NGO Watch: 'Fat pets' survey propels RSPCA to head of league

The RSPCA knocked Friends of the Earth off the top spot in this month’s NGO Watch of charity media coverage.

It was mentioned in 285 articles after releasing a survey of vets that suggested 80 per cent of them had treated animals for obesity.

The timing was good, coming shortly after the opening of an animal obesity clinic in Liverpool. The media seized on tales of pets being fed chocolate and 'full English breakfasts' by doting owners.

People should realise that 'overfeeding your pet can cause as much suffering as starving it', warned RSPCA vet David Grant. He added that side effects included high blood pressure.

FoE achieved 76 fewer mentions than its March tally, but its 'Shop Local' campaign was enough to put it in second place. The BBC said the campaign was a response to a government claim that each supermarket 'produces as much carbon dioxide as 60 greengrocers'.
The British Retail Association has refuted this figure.

In third place was the Red Cross, which is raising cash for a $290m (£155m) anti-HIV/Aids programme.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in