Cubitt promotes Sapient in the UK

Sapient, a web development and business innovation consultancy, is using Cubitt Consulting as its UK corporate PR agency.

The firm already worked with Cubitt in the US and has ended its relationship with Text 100 to give Cubitt a transatlantic brief. There was a competitive pitch.

Cubitt director Simon Barker, who is heading the account, said the firm was looking to increase its coverage in financial publications, including the Financial Times and The Economist.

Sapient clients include BP, Hilton International, Sony Electronics and Verizon.

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