Lambeth woos Evans from Greenwich

Lambeth Council has poached Richard Evans from Greenwich Council to be its own media relations manager. The move comes as the south London authority bids to boost its reputation.

Evans replaces Oscar Mortali, who left in January after 18 months to become media relations manager at Reading Borough Council.

Lambeth's past financial and bureaucratic problems have been well documented. Evans said: 'The council's services are improving, yet there is some reputation inertia. I hope to kick-start positive thoughts about the council, promoting it to council workers and the public at large through trade and national media.'

Lambeth bucked the trend of last week's local elections when Labour regained control of the authority, which had previously been hung.

In June the comms department will launch a campaign in National Cycling Week, aiming to encourage more women to cycle. 'Love Your Legs' was described by the council as a 'lighthearted' local advertising and PR campaign that will promote cycling's aesthetic benefits: it will feature pictures of women cyclists' legs.

Evans was a comms officer at Greenwich for 15 months, before which he worked at local newspapers in Hull, south London and Watford.

At Lambeth, Evans oversees a team of two, and reports to head of comms Louise Ansan.

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