Amazon promotes ethnic training body

The National Employment Panel is launching an initiative to improve training for black and ethnic minority people and tackle inequalities in pay.

Amazon PR has won a six-way pitch to handle comms for the first year of the Home Office-funded scheme. Working Ventures UK, the body set up to implement the initiative, will be promoted by media relations and events.

Amazon will also handle internal comms for the body.

The scheme's priority is to ensure the courses of private sector trainers closely match the skills necessary for specific jobs.

WVUK is sponsored by the Black Training and Enterprise Group and Public Private Ventures, which are both providing staff and guidance.

In 2004, Pakistani women had the highest unemployment rate in the UK, at 20 per cent – the figure for white women was four per cent. Thirteen per cent of men in the 'black Caribbean, African, Bangladeshi and mixed ethnic' category were unemployed, compared with five per cent of white men.

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