Welsh Assembly drafts in Moseley for strategy shift

The Welsh Assembly has hired Sara Moseley as head of strategic comms.

Moseley arrives seven months after quitting regional development agency Former Advantage West Midlands, in a role created
as part of a departmental shake-up.

The assembly is restructuring its 70-strong PR arm as it absorbs responsibility for four quangos: The Welsh Development Agency; The Wales Tourist Board; the National Council for Education and Training; and the Qualifications, Curriculum and Assessment Authority.

It is absorbing 30 PROs from the bodies to build a 100-strong PR function. Under the new structure, which takes effect in June, press and publicity staff will be divided among six comms teams, which mirror ministerial responsibilities.

These comms teams comprise: enterprise, innovation and networks; culture, Welsh language and sport; environment, planning and countryside; health and social care; education, life-long learning and schools; and social justice and regeneration.

The assembly is looking to fill six head of ministerial comms posts, for leadership of these teams. It is also recruiting for a head of
communications planning, a head of corporate publicity, and a head of corporate press – all of whom will report to Moseley.

Moseley herself reports to assembly director of communications Huw Brodie, who remains in his post under the new structure.

The reform, referred to by some sections of the Welsh media as the 'bonfire of the quangos', was instigated over concerns about the accountability and cost of public bodies in Wales, according to an industry insider.

Moseley was unavailable for comment.

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